Women are dumb, dangerous and not interested in science or technology.

At least, that is what I feel like when I look at some of the sexist advertising that I've seen recently. We're heading back to the days of advertising where women being baffled by science and technology. And I'm at a loss as to how this tactic benefits anyone.

There are so many examples of this type of crap.

A couple of recent offensive campaigns just for starters:

Washing machine ad touts that "steam thing" that women need.

Canon PowerShot E1: We will build the woman-proof camera.

Sexist "cellphone for the ladies" ad, annotated
(this has a "mildly" sexist verizon ad which has been hilariously annotated by a third party.)

(links via boingboing)

At the same time, there are a lot of people out there who are fighting back with my favorite weapon - humor.

Check out Target: WOMEN.
Sarah Haskins has some hilarious tongue-in-cheek videos making fun of marketing tactics directed at women.


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